The Rise of AI in Digital Marketing

The digital marketplace of the UAE is undergoing a commendable shift, with artificial intelligence (AI) being the primary reason. Blue Tangerine, as a highly coveted digital marketing agency in Dubai, UAE, has collaborated with brands across a wide range of industries, inheriting this paradigm shift.

Despite being termed as a buzzword, artificial intelligence (AI) represents a seismic shift that alters how brands interact with their target demographics, refine their marketing efforts, and maximize ROI.

As the UAE landscape evolves with its trends, here are some incredible practical insights, strategic approaches, and ethical factors that keep up with the competition.

Tip #1: Create hyper-personalized campaigns that speak volumes

The UAE audience includes a multicultural dimension of unique preferences, cultural nuances, and even situations. Verify your campaign caters to all of these elements.

How can we achieve this? The answer is simple! We leverage tools powered by AI to assess realistic data from search queries, interactions on social media, and past purchases. Then segment the audiences based on the findings.

For example:

• During midday, a UAE-based food and beverage retailer can target Millennials with TikTok advertisements and then, in the evening, send tailored Eid gift hampers to families who shopped.

As you may know, consumers in the UAE are both technologically savvy and time-pressed. Instead of generalizing the campaigns, we personalize them to build a devoted customer base.

Tip #2: Utilize predictive analytics

Dubai Shopping Festival, Expo 2020, etc., are the viral campaigns that garnered global attention. We use predictive analytics to make sure our client brands stand out in the UAE’s trend-driven market.

By using historical data and machine learning, we can anticipate the increase in demand for products/services during specific seasons/special days and identify customers before they unsubscribe, helping us to utilize retention strategies.

Tip #3: Leveraging AI Chatbots

Did you know that 67% of the UAE consumers require 24/7 customer support? Consequently, AI chatbots are essential components of more than just pre-scripted responses.

Our AI chatbots currently serve multilingual assistance in Arabic, English, Hindi, and Urdu. It also encompasses evaluating the sentiments of consumer messages and promoting supplementary products/services depending on the user’s inquiry.

Tip #4: Improving quality without compromising authenticity

ChatGPT and Jasper AI have revolutionized content creation through their advanced features, but they lack the human element.

We employ AI for mundane tasks such as meta descriptions, hashtag research, etc., and our experts apply their expertise to ensure cultural resonance and to prevent any rude remarks.

We also use trending technologies like SurferSEO to examine key-performing UAE content and uncover top-ranked keywords for our client’s products/services.

Tip #5: Using AI as a key partner rather than a replacement

Although artificial intelligence (AI) thrives in data analysis and task automation, it lacks the human creativity that fosters emotional relationships. We at Blue Tangerine utilize AI to gather insights and craft compelling stories rooted in UAE values in our marketing efforts.

Furthermore, AI integration implements the automation of bids in Google Ads and A/B testing of landing page designs.

Keep an eye on generative AI tools that produce high-end personalized video advertisements within a few minutes. It is anticipated that it will soon enhance AI voice searching capabilities in the near future, as a majority of the UAE consumers prefer using smart speakers.

Here’s a detailed blueprint to start your marketing approach modestly and expand smartly with artificial intelligence (AI).

• Evaluate AI tools that schedule social media posts and offer email personalization.
• Monitor ROI through conversion rate, cost per lead, or lifetime value for consumers.
• Leverage AI chatbots, predictive analytics, and AI content once you’re assured.

As a leading digital marketing agency in the UAE, we diligently employ AI for our clients, from predictive analytics and chatbots to optimizing SEO through our extensive expertise and creative flair.

Your competitors are already leveraging AI to rank top on Google, minimize advertising waste, and provide meaningful experiences to their target market. If you don’t adopt the trending strategies & innovate, your marketing approach could lead to your elimination from the marketplace due to lack of differentiation.

Hurry before it’s too late! Connect with us to start your AI-driven market supremacy today!